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A guide to the BUD (Branding, Upgrading and Domestic Sales) Fund for SMEs
- Start-Up Support -
A guide to the BUD (Branding, Upgrading and Domestic Sales) Fund for SMEs
Being one of the most popular business hubs in the world, it is no surprise that Hong Kong offers many business opportunities with its strategic location and support for companies' growth. The Hong Kong Government provides many types of funding schemes for start-ups and small-and-medium enterprises (SMEs) enabling them to enhance their competitiveness in diverse markets.
The Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund) is one to consider if you are a business owner who is looking to make a mark outside of Hong Kong and achieve your business goals (in markets which have signed Free Trade Agreements (FTAs) and/ or Investment Promotion and Protection Agreements (IPPAs) with Hong Kong).
Here are the areas you need to consider when applying for the BUD Fund:
Decide on your project
Identify the project and which market you will be targeting to show the enterprise’s development in it. Bear in mind funding is given to support non-listed Hong Kong enterprises to undertake projects to develop brands, upgrade their business operations, and promote sales in mainland China, FTA and/ or IPPA markets.
Eligibility criteria
To be eligible, the project must fulfil at least one of the following:
- Development or enhancement of the brand e.g. brand building, brand strategy and positioning1
- Improvement initiatives for business transformation e.g. product innovation and repositioning, technology upgrading2
- Development and enhancement of effective sales activities e.g. domestic sales planning, domestic business operation management3
Proposal
Prepare a project proposal that covers details such as objectives, timeline, budget, and expected outcomes. The application can be submitted to the BUD Fund Implementer at any time of the year, and once submitted, the Implementer will review the application within 60 working days from the date of receipt. Some applications may require supporting documentation and the actual processing time will depend on the complexity and completion of each application. .
Bridges’ knowledgeable and experienced team can assist with your application. If you would like to discuss your specific circumstances or are interested in applying, please contact our team at +852 2159 9666 or via info@bridges.hk.